FERNÁNDEZ-GONZÁLEZ, Raquel; PUIME-GUILLÉN, Félix; FERNÁNDEZ-LAGO, David. Digitization for small and medium-sized firms: feasibility study for a customer loyalty app. Revista Estrategia Organizacional, Colombia,CO, v. 11, n. 2, p. 145–164, 2022. DOI: 10.22490/25392786.6119. Disponível em: https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/6119. Acesso em: 5 nov. 2026.