Ready Player Health: care in otaku hands

Dario Javier Garcia Martinez

doi:10.22490/26194759.11959

La Edición Especial FIKLiv 2026 de la Revista Biociencias reúne investigaciones y experiencias interdisciplinarias en cinco ejes: 1) salud, territorio, interculturalidad y transformación social; 2) determinantes, prevención, ambiente y cuidado de la salud; 3) formación, innovación y nuevas estrategias para el cuidado; 4) inteligencia artificial, salud digital, bioética y gestión basada en datos; y 5) IA, educación, ciencia abierta y futuro de la academia.

Vol. 9 No. 1 (2026): EDICIÓN ESPECIAL FIKLIV

Published 2026-08-20

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

III.METASALUD

Ready Player Health: care in otaku hands

DOI: https://doi.org/10.22490/26194759.11959

Dario Javier Garcia Martinez Universidad Nacional Abierta y a Distancia

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Abstract
References

Traditional public health education models face an adherence crisis among new generations, evidenced by the increase in psychosocial morbidity according to the ASIS Colombia 2024. Facing this severe communicational disconnect, this FIKA TEI format presentation introduces the "Frikisalubrista" strategy. The objective is to demonstrate how the intersection between geek culture (anime, cosplay, gaming) and epidemiological rigor configures an immersive ecosystem that transforms health promotion and prevention. Methodologically, the "Trojan Horse Effect" is used, employing gamification and digital storytelling to decode the youth attention algorithm. The results expose the project's evolution: from its virality in digital ecosystems to its materialization in massive territorial interventions such as the "Health Festival" and events like Comic-Con. It is concluded that the consumption of anime and serious games positively impacts identity construction and resilience. By empowering these subcultures, "Ready Player Health" consolidates MetaHealth as a hybrid experience , demonstrating that effective innovation requires digital literacy and profound human sensitivity.

keywords: Public health, Health education, Educational innovation, Popular culture, Community participation, Digital technology

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How to Cite

Garcia Martinez, D. J. (2026). Ready Player Health: care in otaku hands. Biociencias, 9(1). https://doi.org/10.22490/26194759.11959

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